Add-ons: sell merchandise, parking, VIP upgrades and more

As an event organiser, you know that selling tickets is just one part of creating a memorable experience for your attendees.

With our add-ons feature, you can improve the experience for your attendees, streamline your operations, and boost your revenue by offering additional items alongside admission tickets.

What are add-ons?

Our add-ons feature is designed to help you sell more than just tickets.

It allows you to offer a variety of extra items like merchandise, parking passes, food and drink packages, VIP upgrades and more. All in one place.

These options are displayed as part of the ticket-buying process, allowing attendees to customise their event experience with just a few clicks.

Examples of add-on options

Merchandise

Make it easier for keen fans to get their hands on your merch. Whether it's t-shirts, hats, posters or exclusive memorabilia, you can strengthen your audience's connection with your brand, building loyalty and recognition. Plus, having fans decked out in your brand's merch can also act as a great marketing tool post-event.

Parking

Simplify the process by letting attendees buy parking passes in advance. Not only will this help reduce congestion on site, it also streamlines your operational logistics by giving you a clearer idea of how many vehicles to expect.

You can also use our 'additional questions' feature to request information like vehicle registration or planned arrival day/time.

VIP upgrades

By including VIP upgrades in add-ons, you have the chance to increase your average order value and revenue per customer - or upsell perks like premium seating or exclusive VIP area access to existing ticket holders - while offering the opportunity for attendees to elevate their event experience.

Food and drink

Offering exclusive drinks vouchers, pre-purchased meals or access to food vendors and bars for people booking in advance is a great way to secure additional revenue upfront while rewarding event attendees who book in advance.

Workshops and activities

Get a clear idea of demand and/or increase your revenue ahead of the event by allowing attendees to sign up and pay for any extra activities, experiences or workshops.

Benefits of using add-ons

Increased revenue

Boost your overall revenue by creating multiple income streams from a single event.

Managing everything in one place means you can get a clear picture of total revenue while increasing things like your average order value and revenue per customer (with ticket buyers spending more when they book).

Using add-ons also allows you to improve your cash flow and secure extra revenue ahead of the event, instead of waiting until the event itself and dealing with payments on site for things like merchandise or parking.

Enhanced attendee experience

Make the event more personalised, enjoyable and memorable for attendees by allowing them to tailor their event experience with add-ons.

Whether choosing from a range of accommodation options, adding extra activities, or selecting exclusive offers on food and drink options, your attendees can shape and engage with their event experience from the moment they book tickets.

Streamlined operations

Manage your logistics better and plan resources more effectively when you sell items like parking passes, transport options, or food and drink packages in advance.

Understanding demand for certain items or activities can inform decisions around stock, inventory, staffing and more; increasing efficiency and ensuring the event experience is seamless for your attendees, and for you as well!

It can also help shape future events, by giving you a clear understanding of which add-ons were most popular.

Convenient purchase process

Reduce the hassle of multiple transactions across different vendors by letting attendees purchase everything they need from one place, in one go.

Equally, if attendees want to secure their tickets first and then revisit the optional extras, they can come back and add items to their order at a later date.

Any add-ons they've purchased will be included in the same booking, so they can easily manage and access their booking in one place.

How to set up add-ons for your event

Setting up add-ons for your event is straightforward and can be done in just a few steps:

1. Log in to your account and access your event organiser dashboard.

2. Create or edit an event: If you are creating a new event, you will be prompted to set up your tickets. For existing events, navigate to the event you wish to add options to.

3. Create add-ons: In the ticket section, look for the 'Add-ons' tab. Click on it to start adding your additional items. You can specify the name, description, price, and quantity available for each add-on (just like you would for a ticket type).

4. Customise and publish: Tailor your add-ons to suit your event and audience. Once you are satisfied, save your changes and publish the event. Your add-ons will now be available for purchase alongside your tickets.

5. Monitor sales: Use the dashboard to track the sales of your add-ons. This will give you valuable insights into what your attendees are most interested in and help you plan for future events.

Log in or create an account to start selling add-ons for your events.