Explore the findings of the FIXR Event Industry Trends Report 2026

Today, we have published the latest edition of our annual report, bringing together insight from thousands of ticket buyers and event organisers to understand how demand, behaviour and expectations are evolving across live events.

Drawing on FIXR’s largest surveys to date, the Event Industry Trends Report 2026 points to an increasingly confident market. Audiences are continuing to prioritise in-person experiences, while organisers are planning with greater clarity about what drives attendance, engagement and commercial performance.

The data highlights several themes shaping the year ahead – from the growing importance of frictionless ticketing and conversion, to the role of brand identity and community in building long-term loyalty, and the increasing expectation that platforms provide meaningful, usable data rather than surface-level exposure.

Download the full report for practical insights, headline statistics and real-world perspectives designed to support smarter planning, better decision-making and sustainable growth throughout 2026 and beyond.

A huge thanks to everyone who helped make it our biggest and best report yet – from the thousands of survey respondents to contributors from WOMAD Festival, Boxbar Tech, OTHER, and Apollo Studio.