The 2025 Event Trends Survey is live – help shape our annual report

Our annual Event Industry Trends Report is one of the most in-depth looks at what’s happening across the events world — and the 2026 edition starts today!

We’ve just launched our two surveys, one for event organisers and one for attendees, and we’d love your input.

Whether you run events, attend them, or both, your perspective helps us understand what’s really changing, what audiences want, and how the industry is evolving.

Whoever you are, your input helps us publish a report that not only reflects the current reality, but also supports organisers, venues and brands in building better event experiences for everyone.

If you’re an event organiser:

Your insight helps us build a clearer picture of what’s working (and not working) for events right now, your experiences of audience behaviour and expectations, the challenges you’re facing, how event brands, venues and communities are evolving, and where you think 2026 is heading.

Your voice directly shapes the industry’s understanding of trends that are shaping our industry – have your say.

If you’re an attendee:

You can help us understand what makes an event worth attending, what influences your decision to buy, how important community, vibe and brand are to you, where you feel events are improving (or not!), and how your expectations have changed in the past year.

We want to hear from the people who keep events thriving. Your responses give organisers a clearer picture of what matters most. The more voices we include, the stronger and more accurate our findings will be.

We’ll be publishing the full report at the end of January — and by taking part now, you’ll help shape it.

Both surveys will be open until Monday 5th January.