Followers: Build your fanbase to boost engagement and increase ticket sales
Building a loyal audience is key to any successful event, and with FIXR's Followers feature, growing your fanbase has never been easier.
Sell tickets, build your following
When a customer buys a ticket to your event on FIXR, they become a follower of your brand. The more tickets you sell, the faster your following grows.
Our data shows that this soft opt-in option increases follower growth from 15% to around 75%, giving you access to more of your audience (while still giving them the option to opt out of marketing comms should they wish).
This means you can now reach a bigger audience, as all your followers are automatically notified when new events are announced.
You can also encourage people to become followers by hitting the 'Follow This Organiser' button on your organiser or event pages.
Engage your audience with full access to data
Unlike other ticketing platforms, we give you full access to your audience data and we don't use your following to promote competitors' events to your customers.
Instead, we empower you with the tools to engage your audience with our built-in Message Centre. This gives you the power to announce and promote your events, sending push notifications and emails to your followers.
Track follower growth
When you log in to your FIXR Organiser account, you'll see a chart that shows the growth in your followers, highlighting the number and percentage increase across any selected period (which you can choose as normal on the date picker).
Identify top customers
You can also see your top customers, with 'all-time' figures for events attended, tickets and revenue, and access to these insights across any date range you choose.
The benefits
Increase ticket sales
Having more followers increases the number of engaged fans who will hear about your events - expanding your reach and enhancing the likelihood of future ticket purchases.
Improve audience engagement
A bigger following also helps to provide you with improved insights into your audience: who they are, how to engage them, and how to optimise your marketing efforts.
Tap into new networks
Tracking your top customers can help you efficiently tap into the benefits of the FIXR Rep Platform.
Turning your top customers into advocates and ambassadors for your brand, and enabling them to rep your events is an easy, risk-free way to explore the huge potential of word-of-mouth and peer-to-peer marketing.
Fuel influencer marketing
Similarly, being able to identify any superfans also opens up opportunities for micro-influencer marketing.
On your FIXR dashboard, you can create tracking links to give to influencers who may want to promote your brand on their channels to monitor the impact of any marketing campaigns and see how many ticket sales they drive.