How Gen Z ticket buyers discover events in 2024

In January 2024 we completed a survey of more than 3500 event attendees aged 18-24 to find out more about their experiences discovering, booking and attending events.

One of the questions we asked was: “How do you find out about upcoming events?”

Respondents were able to choose as many of the following as they liked: Instagram, TikTok, Snapchat, Facebook, X/Twitter, Google, Ticketing Platforms, Email, SMS, WhatsApp, and Posters/Flyers.

Download the report below to discover what we learned, and for insights into how you can use our findings to reach the target audience for your events.