Passes are here: Sell more, plan smarter, reward loyalty
What if you could sell more tickets, earlier, with less guesswork? And give your audience a better experience in the process?
We’re excited to launch Passes: a new way to package multiple events into one purchase.
Whether you’re running a packed Freshers Week, a full-season fixture list, or a calendar of club nights, Passes give you the tools to increase revenue, incentivise early bookings, reward loyalty, and gain clearer insights into what’s working — all before your events even begin.
What is it?
In simple terms, a pass lets your customers unlock access to multiple events with a single purchase.
After buying a pass, they use it to book individual events of their choice, receiving free or discounted tickets for each.
It’s easier for them to commit to more of your events in one go, and easier for you to track demand, manage capacity, and secure upfront revenue.
Passes give you far more flexibility and control. And crucially, they integrate seamlessly into how events on FIXR already work.
Why use Passes?
Increase upfront revenue
Passes encourage customers to commit earlier and buy more at once, helping you drive bigger basket sizes and stronger cash flow ahead of your events.
Offer value to your customers
Reward loyalty, build an engaged community, and incentivise repeat custom by offering exclusive discounts to pass holders.
Know what’s popular, before it happens
Because customers book specific events with their pass, you get accurate data on what’s hot and what’s not, in time to actually act on it.
Plan smarter, with more control
Customise your passes to set how many events they cover and control which ones are included – it’s powerful, without being complicated.
Who’s it for?
Passes have already proven their value for Freshers Week programmes.
Nottingham Trent Students’ Union replaced physical wristbands with a Freshers Pass and saw higher ticket sales, more events, and better data across the board that helped them understand what was popular and diversify their event offering.
But the potential goes far beyond student events. Whether you’re running:
- A full season of weekly club nights
- Bundle events together to offer value to your most loyal attendees (e.g. '10 for the price of 9')
- Lower-league or semi-professional sports fixtures
- Offer more than just a full season ticket – let fans buy a '10 Game Pass' to use across the season, for example
- Fitness classes or community meetups
- Give your community an easy way to come back more often.
Passes can help you rethink how you sell access, build commitment, nurture a community, and grow your audience.
Want to see it in action?
📺 Watch our product demo
📚 Read the NTSU Freshers Week case study
📄 Explore the Passes page
Better yet, register for access to Passes or speak to the team about how Passes could work for your events!