TikTok and Snapchat tracking pixels for event organisers

If you already know what tracking pixels are, you'll know about the benefits of using them, especially for advertising events!

If you're not using them yet, you should be! They're a great way to understand more about your audience.

You can now add your TikTok pixel and Snapchat pixel to your FIXR Organiser account as well as your Facebook pixel and Google Analytics Tracking ID.

Keep reading to find out more about more about how to do it and the benefits (hint: optimise ads, track conversions, build targeted audiences and remarket).

What are tracking pixels?

Tracking pixels sit invisibly in website code and gather insights into website user behaviour. They can your improve the performance of digital ad campaigns and increase online conversions - like ticket purchases.

Snapchat pixel benefits

Use your Snapchat pixel when advertising and you can better understand:

• If a user from Snapchat sees your ad and makes a conversion on a desktop device instead a mobile.
• The types of people who are most likely to take similar actions.
• How to unlock conversion optimisation for your ad campaigns.

TikTok pixel benefits

Use your TikTok pixel when advertising and you can better understand:

• Your ads performance and the conversions.
• How to optimise your ad delivery - what will be more enticing to your audience.
• Your audiences - based on their behaviour the pixels track.

With this knowledge, you can tailor your marketing strategy and put more effort into the channels that are generating the most engagement or purchases.

How to add your Snapchat and TikTok pixels to your FIXR account

It's a super quick task to add your tracking pixels in. All you need to do is log into your organiser account and go to 'Account Settings' under 'Manage Account'. Scroll down and you'll see the 'Analytics' section where you can add your pixels.

To find your pixels, log into your Ads Manager accounts on TikTok and Snapchat. Copy the unique number and paste it into your FIXR Organiser.

Log in now to get started!