What's New: See where your audience is buying from with location data

Our latest update to Insights gives you a new dimension of data: geographic location. You can now see where your customers are in the world, based on when they bought a ticket.

Why it matters

This isn’t just another data point; it’s a powerful tool for understanding your audience and shaping how you grow.

Whether you're running a local club night, multi-day festival, visitor attraction or something else altogether, knowing where your buyers are coming from can help you:

• Identify unexpected demand in new cities or regions
• Tailor your marketing strategy to areas that convert
• Optimise ad spend by focusing on high-performing regions
• Understand how far people are willing to travel – and why

What you’ll see

Head into Insights and you’ll now find:

• Interactive maps showing buyer locations (at the time of purchase)
• Breakdowns by country, region and sub-region

It’s all built to help you make smarter decisions – with minimal guesswork and maximum impact.

Currently, regional and sub-regional data is available for the UK and South Africa only. Other regions will follow soon — let us know where to prioritise next!

How you can use it to grow your events

➝ Learn which regions have strong engagement with your brand or concept.

➝ Identify emerging regions showing increased interest and choose future locations.

➝ Identify where demand is rising and launch targeted campaigns.

➝ Use location data to shape transport packages from popular cities/areas (e.g. coach travel for festivals).

➝ Adjust on-sales according to where students are purchasing – during term time vs during holidays.

Real-world impact

"There's power in knowing that kind of stuff, in targeting and advertising the festival in regions where people aren't coming.

It's not even trying to get those people to come – it's about growing our follower base worldwide so that the awareness of us spreads."

Richard Marshall, Director of Wolfkop Weekender

Read more – Wolfkop Weekender: "We were very inspired to sign with FIXR because of the data and analytics"

This new feature is live for all organisers using FIXR!

Log in to your dashboard, head to Insights and explore the map to start uncovering the story behind your sales.