Event marketing spring clean: Simple steps to sell more tickets

Spring is all about fresh starts. Your event marketing could probably use one too.

Whether you're running club nights, festivals, visitor attractions or anything in between, now’s the perfect time to dust off your marketing strategy and get things looking fresh, streamlined, and high-converting.

Here are a few things to consider.

Refresh your event page

Small updates can make a big difference.

Refresh your images, headline, description and embedded content to make sure they reflect what’s exciting about your event.

Clear details about times, location, entry requirements and FAQs can also help reduce uncertainty and abandoned baskets.

Quick tip: Think about what you’d want to know if you were attending for the first time, and make sure it’s easy to find.

Make ‘Buy Tickets’ clear and easy to find

Sometimes, it really is as simple as pointing people in the right direction.

A visible Buy Tickets call-to-action in your website’s navigation bar, homepage, key landing pages, and Linktree/social media bio can reduce friction and increase sales.

Quick tip: Use direct, action-focused copy – "Buy Tickets", "Get Tickets", "Book Now" – so there’s no ambiguity.

Add a customised Ticket Shop to your website

First impressions matter. Embedding a FIXR Ticket Shop on your site gives people a direct way to buy without distractions or extra steps. 

Customising the shop to match your branding helps keep your experience consistent and professional, building trust and boosting conversions. And it's even easier than ever to customise now – no coding required.

Quick tip: Your audience is most likely mobile-first – make sure your website and Ticket Shop are fully optimised for mobile. It’s where the majority of sales happen.

Don’t ignore email and push notifications

You’ve built an audience, use it!

Promote ticket launches, offer early access, or send countdown reminders as your event gets closer. It’s a direct line to people who’ve already bought in the past or shown interest.

Quick tip: FIXR’s Message Centre lets you communicate directly with your audience from within the platform, so you can target the right people, with the right message, at the right time.

Track ad performance with social media pixels

If you’re running ads on Instagram, Facebook or TikTok, you need to know what’s working. FIXR makes it simple to add social pixels to your event pages, so you can track clicks, conversions and retarget interested audiences.

Quick tip: Once you’ve added pixels, use that data to refine your targeting or re-engage people who didn’t complete their purchase.

Use your data to make better decisions

FIXR’s analytics dashboard shows you what’s working: when people are buying, which channels are converting, which ticket types are most popular, and much more. Use these insights to fine-tune your approach.

Quick tip: Set aside time after each event to review what the data tells you. Small adjustments now can make a big difference next time.

Find out more about how FIXR can support your event marketing