Telford Steam Railway embarks on new FIXR partnership

With tickets now on sale for their festive family favourite - THE POLAR EXPRESS™ Train Ride Experience - Telford Steam Railway have set the wheels in motion for a new partnership with FIXR.

Formed in 1976, the beloved heritage steam railway has been delighting passengers with journeys across Shropshire, as well as regular events and experiences throughout the year.

Speaking about the partnership, Ben Hopkinson, Commerical Director at Telford Steam Railway said:

"FIXR enables a smoother customer journey which integrates directly into our own site. This helps to boost our own website views and reduces the time it takes for a customer to purchase tickets. The integrations were easy to put into our website and our account team were able to support us through the process.

"The marketing support that FIXR provides goes hand-in-hand with the in-depth data they are able to provide from ticket buyers. This helps us to tailor our marketing to our wider customer base and keep them up-to-date with other available events.

"The data team created custom spreadsheets to enable us to view specific data needs for us to operate our event. The team really went above and beyond to support us.

"FIXR also continue to push upgrades to the system, with improved data analysis and additional features which help us to tailor the site to our events’ needs."

In addition to presenting an exciting opportunity to streamline ticketing and event management for the team at Telford Steam Railway, this marks another step in FIXR's continued expansion and diversification into a wide range of events, attractions, and visitor experiences.

For information about Telford Steam Railway, and to book tickets for THE POLAR EXPRESS™ Train Ride Experience, head to their website.