Bringing the Royal Bath & West Show experience into a branded mobile app

The Royal Bath & West Show is one of the UK’s best-known agricultural shows, bringing together farming, food, entertainment, live demonstrations, family attractions and rural life across several days.

To get the most out of an event of that scale, visitors need to plan their day out. That means finding their way around, keeping track of what is happening, accessing important information quickly, and making the most of everything the show offers.

As part of our partnership with the Royal Bath & West Show, FIXR built a dedicated mobile app designed to support that full event experience

A branded app, built around the visitor experience

The Royal Bath & West Show app was designed to feel like a natural extension of the event itself, with its look, feel and visual identity matching the show’s branding.

Key features included:

• An interactive site map to help visitors find their way around the showground
• A full schedule calendar showing what was on across the event
• The ability for visitors to save favourite performers, activities and sessions
• Real-time notifications for key updates, reminders and event information
• Category filters to make it easier to discover relevant activities
• A built-in ticket wallet for easy access on arrival
• FAQs and useful information to reduce friction before and during the event
• A ticket shop promoting other events from the organiser (to an already engaged audience)

These features were designed to create a smoother, more connected experience for visitors, while giving the organiser another direct channel through which to inform, guide and engage their audience.

Supporting agricultural shows

FIXR works with a growing number of agricultural events, county shows, and visitor attractions, supporting organisers with ticketing, entry management, audience insights and event technology.

These events often have complex operational needs. They may involve multiple ticket types, family groups, timed activities, large showgrounds, changing schedules, on-site entry teams, trade stands, sponsors, competitions, entertainment and a broad visitor demographic.

A dedicated app can help bring those moving parts together for the audience.

For organisers, it can also reduce pressure on teams by making key information easier to find, improving communication on the day and giving visitors more control over their own experience.

A flexible model for different event types

While the Royal Bath & West Show app was built for a major agricultural event, the same approach can be adapted across a wide range of event formats.

Festivals
Many music festivals have already proven how valuable an app can be for helping attendees build their own schedule, receive stage updates, discover food and drink vendors, access interactive site maps, and keep track of tickets.

Consumer Events
For consumer events, exhibitions and fan conventions, an app can bring together schedules, guest appearances, sitemaps, FAQs, merchandise, sponsor activations and future event promotion.

Conferences
For conferences and trade shows, it can support agenda planning, exhibitor discovery, speaker profiles, venue navigation and live updates.

In each case, the value is the same: a branded digital environment that keeps the audience informed, engaged and connected before, during and after the event.

Our work with the Royal Bath & West Show demonstrates how FIXR can support major events with technology that goes beyond the point of purchase and getting through the gate, helping them get more from the event once they are there.

Download the app for IoS or Android to see for yourself, or get in touch to discuss how FIXR could help improve the event experience for your audience