Sales and Trends: track and predict event performance

Completing the suite of tools that make up Insights along with Benchmarks, Customers and Demographics are Sales and Trends.

Built to take core data around ticket sales and revenue to the next level, with tools for predicting future event performance, these features add to the enormous potential of our new, sophisticated event analytics.

Read on for more information about what they can tell you about your events, and how they could help shape your strategy to maximise revenue and sell more tickets.

Sales

The ability to track ticket sales and revenue is fundamental to understanding the performance of your events, and no data analysis would be complete without it.

Here, you can easily access and visualise vital information about revenue, ticket sales, page views and ticket sales by reps for your events across a selected period.

Choose whether you want to see 'all events' or pick and choose which you want to view metrics for to make comparisons in performance.

As well as giving you a clear picture of your business, it also allows you to identify the impact of specific marketing campaigns.

If there's a spike in pageviews but not ticket sales, what changes can you make to improve conversions? If you can see that a certain day of the week always brings a spike in revenue, how can you capitalise on that with your marketing efforts?

Trends

In addition to the core sales data, you can also use Insights to easily identify overall trends in how your events perform based on the same key metrics.

Crucially, this provides even more useful and actionable information because it shows like-for-like comparisons based on the events' lifecycle. For example, how ticket sales compare 30 days before the event.

As such, this trend visualisation offers a level of predictive analysis that sets it apart from existing analytics tools across the industry.

It enables you to forecast future performance and adapt strategies to course-correct during an event's lifecycle, rather than waiting until it has finished to draw any relevant conclusions.

Already using FIXR for your events? Head here to explore Insights.

If you want to learn more about how Insights can help you make informed decisions about your events, get in touch below.